This Digital Privacy Policy (“Privacy Policy”) describes the privacy practices of Equilibrium Fitness, LLC. and its subsidiaries operating under the EQUILIBRIUM brand (“Equilibrium”) in connection with the Equilibrium websites and the applications designed for download and use by Equilibrium members on mobile devices (collectively, “Digital Properties”) By using the Digital Properties, and the features and services made available through the Digital Properties, you are acknowledging that you have read, understand and agreed to the terms and conditions of this Privacy Policy and expressly consent to our collection, use and disclosure of your personal information, as described in this Privacy Policy.


Equilibrium uses the personal information collected through the Digital Properties in an effort to fulfill our commitment to offering and providing unparalleled and personalized member service. This Privacy Policy is intended to describe the personal information that is collected from users of the Digital Properties and how it is used and disclosed by or on behalf of Equilibrium.


This Privacy Policy is subject to change as the business evolves, as well as, the Digital Properties and the features and service offerings made available through the Digital Properties. If Equilibrium changes this Privacy Policy, The posted revised document will be updated on the website, and such changes will be effective immediately upon that posting. Your continued use of the Digital Properties constitutes your acceptance of such changes and agreement to be bound by the modified Privacy Policy, and so Equilibrium recommends that you review this Privacy Policy on an ongoing basis when accessing or using the Digital Properties.


This Privacy Policy was last updated on: August 1, 2016


When users access and use the Digital Properties, Equilibrium may collect information that identifies or relates to the user, which includes, without limitation in connection with :


Registration and Membership Information: Information  provided when users establish an account on the Digital Properties, such as their email address, username, password, profile picture and other contact information provided, as well as, information they provide in connection with their Digital Properties account.  If a user is an Equilibrium member, we may also collect their membership number, registration information, as well as information about how they use and interact with Equilibrium and the Digital Properties, such as when they use our Digital Properties to check-in to an Equilibrium, schedule services such as personal training, spa appointments or classes as well as log a workout. If users have established a Digital Properties account, they may log in to it in order to review and update their information and preferences.


Contact and Demographic Information: Information on how to contact users, such as their name, e-mail address, phone number, mailing address and zip code, which they may provide to us when, for example, they inquire about our company, membership, their account, or when they subscribe to receive one of our mailing lists.  This may also include certain demographic information such as date of birth, age and gender.


Transaction Information: Information related to a user’s purchase of services and products through the Digital Properties, such as their credit/debit card information, billing address, the goods and services they purchased, and other related transaction information.


Usage Information: Information about a user’s Internet connection, browser, or computer/device, IP address or device ID, and information on how they use and interact with the Digital Properties, such as pages or features they access.


Social Media and Third Party Apps: If a user links their social media profiles and accounts to the Digital Properties, or otherwise interacts with the Digital Properties through social media networks (e.g., by clicking a Facebook “like” button), information may have made available to, and collected by, the Digital Properties through those social media profiles and accounts.  In addition, if a user elects to connect their third party fitness devices or third party applications (collectively “Third Party Apps”) to the Digital Properties in order to utilize certain features and functionalities, we may collect information from such Third Party Apps.



Equilibrium may use the personal information collected through our Digital Properties to provide users with the services and products they request, to deliver a more personalized experience with the Digital Properties and relationship with Equilibrium, and to satisfy our other business purposes and needs. This may include, without limitation, using that information in connection with :


Transaction Fulfillment: Providing users with the products, services or information they have requested, and to respond to inquiries, requests and comments from users.


Membership Communications: Providing members with administrative communications, announcements and information about their membership such as information regarding hours or billing reminders.  Equilibrium may use any contact information held on file (including email, mailing address, telephone or mobile phone) to communicate with a member in relation to day-to-day administrative activities, such as membership freeze requests, online purchases and important service alerts.


Promotional Materials: Communicating promotions, special offers, and information about our company and service offerings to users via e-mail or to their mailing address, if provided.  Equilibrium may also send users information like e-mails with newsletters, promotion announcements and updates on product and service offerings of Equilibrium.  If users do not wish to receive these promotional emails, they can opt out of future promotional mailings by clicking on the unsubscribe link located on the bottom of the relevant promotional email.  If users maintain an account on our Digital Properties, they can also unsubscribe to promotional mailings at any time by adjusting their communications preferences within their account.  Although we strive to update our email list as frequently as possible, users might receive another contact by Equilibrium before we are able to remove them from our lists.  Please note that even if users opt-out of receiving promotional emails, they will continue to receive Member Services related communications as it pertains to their member account, as described below.


Personalized Experience: Delivering a more relevant and personalized experience to members, including by recommending services or content we think members will enjoy.  As part of our efforts to provide members with a more personalized experience, we may combine the information regarding a member and collected through the Digital Properties with other information that we have collected from a member in the course of his or her relationship with Equilibrium, including, without limitation, information collected offline when the member checks in to and use our facilities, information the member volunteers when completing assessments and questionnaires regarding physical health, nutrition and fitness goals, and information about the member, such as workout/training logs, provided by personal trainers and other Equilibrium staff.


Research and Business Purposes: Equilibrium looks to improve ongoing service offerings by analyzing data (including on or through the Digital Properties), better understanding our business and members, evaluating products and services that may be of interest to users, and carrying out internal purposes and research and otherwise operating our business.  This may include aggregating information regarding users across our entire user base or part of our user base.



Except as described in this Privacy Policy or in other situations where we have otherwise provided clear prior notice to users, Equilibrium does not distribute, rent or sell, or otherwise share the name, e-mail address, or any other personally identifiable information of users to unaffiliated third parties.  Equilibrium may, however, share information for the following reasons and with the following persons:


Service Providers or Agents: Equilibrium reserves the right to employ other companies and individuals to perform functions on our behalf.  Examples include creating and maintaining our website, sending postal mail and e-mail, managing and updating customer lists, analyzing data, providing marketing assistance and providing customer service. These third parties have access to users’ personal information in order to perform their functions, but may not use it for other purposes.


Social Media and Third Party Apps: Equilibrium may share information with social networks when users interact with the Digital Properties (e.g., a clicking a Facebook “like” button) or connect their social media accounts to the Digital Properties.  If a user elects to connect Third Party Apps to the Digital Properties, their information may also be shared with these third parties.  Please see below for more information on this, as we do not control these third parties or their privacy practices.


Compliance and Protection: Equilibrium reserves the right to disclose any and all personal information we have concerning users if we determine doing so is necessary or desirable to: comply with our obligations under the law or in connection with any legal process or investigative or governmental requests; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Equilibrium, its affiliates, our users, members or employees, or others.  This includes exchanging information with other companies and organizations for fraud protection, as well as providing information to law enforcement and governmental authorities.


Corporate Transactions: In the event of a reorganization, merger or sale of Equilibrium, we may transfer any and all personal information we have collected to the relevant third party.


Aggregated Information: Equilibrium may also share aggregated statistical data with partners that includes users' demographic information but does not identify them.  Equilibrium reserves the right to provide any and all such aggregated and de-identified data to third parties. 



Equilibrium uses cookies and similar technologies such as web beacons to enhance your experience on our website. For an example a cookie enables us to remember the region or specific website page you have visited so the next time you return to our website you do not have to select that information again.


You can adjust how your Internet browser (like Chrome or Safari) responds to cookies. See your browser's Help menu for additional instructions on how to manage cookies. By disabling your cookies, please understand you will not have access to some of the features that enhance your user experience on the Digital Properties.


Equilibrium does not currently allow third parties to collect personally identifiable information about an individual user’s online activities over time and across different websites when that individual uses the Digital Properties and therefore does not respond to web browser “do not track” signals.



Equilibrium offers membership to individuals who are at least 18 years of age. However, teenagers that are at least 16 years of age may also join with the written consent of a parent or legal gaurdian.  Similarly, the Digital Properties are intended for use by adults, and when we collect information through the Digital Properties for membership inquiry purposes, users are informed they must be at least 18 years of age or, for teenagers ages 16 to 18, have parental or legal gaurdian consent to provide personally identifying information to us. The Digital Properties are not intended for children under the age of 16, and we do not knowingly collect or store any personal information from children under the age of16.  



While the Digital Properties may contain links to other sites, products or services, please note that when you click on one of these links, you are 'clicking' away from the Digital Properties and accessing a third party’s website, app or other digital property.  In addition, certain features of the Digital Properties may enable you to connect the Digital Properties to, or otherwise share your information with, Third Party Apps. 


Please understand that these third parties may collect information about users which will be used under their privacy policies.  We encourage users to read the privacy polices of these third parties, as their practices may differ from ours. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE COLLECTION OR USE OF A USER’S INFORMATION FROM ANY SUCH THIRD PARTIES.



If you have questions regarding our Privacy Policy, other areas of our website, Equilibrium or our personalized fitness program(s), please contact us by visiting Your feedback is always welcome and appreciated.